Make it stand out.

Al-Misbaah’s ultimate ethos is to create a community where everyone feels involved, to fill a space that feels alone and empty. The marketing team felt the best way to encapsulate this feeling was to create something that showed the expression of that community. We wanted to create merchandise that rivaled a clothing company, something that you can wear not just to support the organization but something that helped you express who you were. This is what made Al-Misbaah unique to all other non-profits in the area.