Make it stand out.
Al-Misbaah’s ultimate ethos is to create a community where everyone feels involved, to fill a space that feels alone and empty. The marketing team felt the best way to encapsulate this feeling was to create something that showed the expression of that community. We wanted to create merchandise that rivaled a clothing company, something that you can wear not just to support the organization but something that helped you express who you were. This is what made Al-Misbaah unique to all other non-profits in the area.
Al-Misbaah’s
ultimate
ethos
is
to
create
a
community
where
everyone
feels
involved,
to
fill
a
space
that
feels
alone
and
empty.
The
marketing
team
felt
the
best
way
to
encapsulate
this
feeling
was
to
create
something
that
showed
the
expression
of
that
community.
We
wanted
to
create
merchandise
that
rivaled
a
clothing
company,
something
that
you
can
wear
not
just
to
support
the
organization
but
something
that
helped
you
express
who
you
were.
This
is
what
made
Al-Misbaah
unique
to
all
other
non-profits
in
the
area.
